Posting on LinkedIn is one of the best ways to stay active, increase your visibility, and engage with your network. But not all posts get the same amount of attention. In this chapter, we’ll go over how to create posts that resonate with your audience and increase engagement.
3.1 Types of LinkedIn Posts
There are several different types of posts you can share on LinkedIn. Each serves a different purpose, and using a variety of posts can help you reach more people.
Types of Posts:
- Status Updates: Short and simple updates that might share a quick thought, quote, or insight. These are great for staying visible in your network’s feed.
- Articles: Longer content where you can share your expertise or opinion on a topic. Articles allow you to go more in-depth and establish yourself as an authority in your field.
- Images and Videos: Visual content tends to catch attention more easily. Sharing a photo from a conference or a short video explaining something can lead to more interactions.
- Polls: Asking your network a question and allowing them to vote can boost engagement quickly. Polls are great for sparking discussions and gathering feedback.
3.2 How to Increase Engagement with Your Posts
Getting people to interact with your posts requires more than just sharing content. There are certain strategies you can use to make your posts more engaging.
Tips for Engagement:
- Ask Questions: A post with a question encourages people to respond. Make sure the question is open-ended, so it invites more detailed answers.
- Share Insights or Lessons: Posts that teach something new or provide valuable insights tend to perform better. Your network is more likely to like, comment, or share when they find the post useful.
- Post at Optimal Times: Timing is important. Try to post during times when your network is more active, such as early mornings or midweek.
- Use Hashtags: Hashtags make your posts discoverable by a larger audience. Use 2-3 relevant hashtags related to your industry or topic to boost visibility.
3.3 Engaging with Others’ Posts
Engagement isn’t just about posting your own content. Actively engaging with other people’s posts can help you build stronger connections and increase your visibility.
Ways to Engage:
- Like and Comment: Regularly liking and commenting on posts from your connections helps keep your name in their feed. Try to leave meaningful comments rather than just generic ones.
- Share Posts: When you find an interesting post, share it with your own network. Add your own thoughts or insights to the shared post to personalize it.
- Mention Others: When appropriate, mention people or companies in your posts to bring them into the conversation. This can help increase engagement and build relationships.